The age of the print newspaper advertisements has come and gone. Dental marketing systems must move to a new medium if it is to continue finding success. Here are three ways dentist marketing can embrace the internet to reach out to new clients:
1. Blogging
Blogging has become a more and more viable way to reach out to new customer bases. More than half of all businesses have acquired a customer through their company blog. On top of that, companies that blog bring in more than fifty percent more web traffic. With more customers visiting your dental website, people simply have more opportunity to consider using your services; it is no wonder that blogging companies find so much success with dental web marketing when compared to less web savvy companies.
2. Online Reviews
There are all sorts of online review services available for customers to vent about or praise companies they’ve come into contact with. Despite this, only a fourth of customers tend to post comments or reviews about these companies after they’ve finished their business with them. These reviews are a great tool to not only get out more information about your company but also to get feedback on how your services could be better. It is a great asset to dentist marketing. Ask your customers to leave a comment on some web service before they go — you’ll get nothing but benefits from it!
3. Online Advertising
Simple online advertising is another route to consider. More than half of people find out about and research prospective products and services before they buy them. Online advertisements put your dental practice out there to be considered by these customers in areas of the web where they might not otherwise have heard about you. Every bit helps! What do you think about dentist marketing?